Global Fruit and Vegetable Cleaners Market is projected to be valued at USD 300 Million by 2026 at a CAGR of 9.8% between 2020 and 2026. The demand for fruit and vegetable cleaners is increasing with the rise in awareness of its health benefits. Additionally, North America, Europe, and Asia-Pacific markets are witnessing high demand for fruit and vegetable cleaners. The market players are emphasizing product launches, partnerships, acquisitions, and expansions to meet the increasing demand. For instance, In July 2020, Wipro Consumer Care Private Limited launched fruit and vegetable wash, Giffy.
Growth Opportunities in the Fruit and Vegetable Cleaners Market
High Availability of liquid and sprays: Increase in product availability in the form of liquid and sprays by various manufacturers is dominating the market. Liquids and sprays are easy to use as compared to wipes. Therefore, the maximum number of manufacturers prefer these packaging formats for fruit and vegetable cleaners.
Dominance of Store-Based Distribution Channels: The majority of fruits and vegetable cleaners are sold through vendors. The store-based segment is further anticipated to remain dominant during the forecast period. Additionally, amidst the outbreak of COVID-19, the usage of the fruit and vegetable cleaners is expected to grow for the next couple of years.
Social Media Marketing: Various companies are promoting their products, such as fruit and vegetable cleaners, on social media platforms, to create product awareness among consumers. Most Indian households continue to rely on plain running water for cleaning fruits and vegetables. But the use of plain water does not disinfect them completely. Fruit and vegetable cleaners provide an effective way of cleaning the fruits and vegetable by removing germs, wax, pesticides, and dirt.
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Increasing awareness of the benefits of fruits and vegetable cleaners
Key Players of Fruit and Vegetable Cleaners Market
- Procter Gamble Company (US)
- VEG WASH (India)
- ITC Limited (India)
- Marico Limited (India)
- Dabur (India)
- Nykaa (India)
- SHRI VINAYAK GROUP (India)
- Wipro Consumer Care Private Limited (India)
- Buddsbuddy (India)
- Qraa Herbal (India)
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